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One can trace the history of the World Wide Web just from the campaigns forged by Hollywood’s digital marketers. From the very first campaigns on AOL, to the first websites on the World Wide Web, to MySpace, Facebook, Snapchat – Hollywood, as an industry, has always led the way by using digital to innovate and engage fans with a tremendous number of first-to-market campaigns. In the beginning, Hollywood was the Wild West of digital. However, many of the campaigns from the 90’s and early 2000’s have been deleted- having never been officially archived or celebrated- as the works were not recognized for the historical value they now have.

Hollywood In Pixels, Inc. is a 501(c)3 founded in 2015 to ensure that the seminal digital film campaigns that help drive digital marketing into the lexicon of Hollywood are recovered and preserved, as well as to insure that the incredible campaigns of today and tomorrow are not lost to time.

Interested in helping? We love connecting with the trailblazers who created those groundbreaking digital film campaigns in the past, and meeting the innovators of today whose work is history in the making. Email us with your stories and leads to finding lost content at talkwithHIP@hollywoodinpixels.org.

 

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The HIP-pies

 

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Bettina Sherick, Founder/President

I see dead pixels.

Bettina Sherick is an entertainment digital marketing veteran. A former 20th Century Fox International executive, she has led cross-functional virtual teams globally to produce ground-breaking campaigns for all types of films, from tentpole to indy.  Sherick was named an Internationalist of the Year by the Internationalist Magazine in 2010, honoring marketing professionals who "break the mold" with their multinational brand communications, and is the recipient of the 2011 iMedia Visionary Entertainment Marketer Award. She has presented to audiences around the world about entertainment digital marketing, and authored a chapter on digital history in the book "Digital State: How the Internet is Changing Everything".

 
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Ira Rubenstein, Treasurer/Board Member

We are on a pixel mission from God!

As Chief Digital and Marketing Officer, Ira Rubenstein leads digital consumer experiences and marketing for PBS. In this role, Mr. Rubenstein focuses on continuing PBS’ digital evolution through the development, implementation and scaling of world-class digital services and marketing content strategies. He also oversees the business intelligence group and leads comprehensive marketing programs to acquire, retain and engage audiences across platforms for the benefit of member stations.

 
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Evan Cowitt, Secretary/Board Member

Tigers love pixels. They hate cinnamon.

A third-generation film industry veteran, Evan’s career began at The Walt Disney Studios he sold film to theaters, managed Disney's relationship with McDonald's adult targeted promotions and on special projects including The Toy Story Fun House.  He’s also worked for AOL, IGN, Fox Interactive Media and Napster.  While at Rotten Tomatoes, he co-created the Certified Fresh program.  Evan’s work on digital film marketing focus is now on social media platforms through his work at Brand Networks.   

 
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Dea Lawrence, Board Member

Leave the gun, take the pixels.

Dea Lawrence is the CMO of Variety responsible for driving Variety’s global branding and communications strategy. She oversees their custom content initiative, creative, public relations, ad sales program development, and the marketing and production of their 45+ annual events and summits.

Throughout the 5 years she served as VP Sales for PointRoll/Gannett she provided strategic direction and guided her region’s focus to be customer driven. As VP of Digital Sales and Marketing for Variety she was instrumental in the creation, development, and growth of the business, as well as building and implementing the sales strategy for all online advertising sales. In addition to working with Silicon Valley start-ups, she was the VP Sales for TubeMogul’s enterprise software solution and the head of western sales for AT&T Adworks’ first-party data offering across mobile and desktop. Dea contributes regularly to advertising industry publications and speaks on panels.  

 
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Gordon Paddison, Board Member

We'll always have Pixels.

Gordon is the CEO of Stradella Road, a creative marketing agency that Fast Company Magazine named to its annual list of the World’s Top 10 Most Innovative Companies in Hollywood. For a decade at Time Warner, he led studio, digital, and cross-division integrated marketing, bringing more than 200 feature films to market--including The Lord of the Rings trilogy. Gordon has been honored to support the digital and social strategy of visionaries such as Professor Stephen Hawking and Academy Award-winning filmmaker Peter Jackson, and to have led digital strategy for Disney’s Lucasfilm acquisition, along with initiating strategic planning for ongoing Star Wars franchise development.  

 
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Todd Havens, Executive Curator

I love the smell of pixels in the morning.

Todd Havens is a senior digital marketing executive of over 10 years who has produced first-to-market and award-winning campaigns for global media and entertainment Fortune 500 clients – movie studios, television and cable networks, toys and gaming. His love for pixels is eclipsed only by his love for his family.

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The Silver Pixel Awards

Every year, the Silver Pixel Awards honor the best and the brightest of digital Hollywood and groundbreaking campaigns from the past that set a new path in the evolution of digital marketing.

2015
Photos: Facebook Album
SILVER PIXEL HONOREE: Patrick Lee, co-founder and former CEO, Rotten Tomatoes
Silver Pixel Campaign Recognition
SPACE JAM- 1996
Don Buckley, Michael Tritter, Andrew Stachler
Star Trek GENERATIONS - 1994
Mark Wade and the Paramount Digital Media Kitchen Team

2016    
Photos: Facebook Album
SILVER PIXEL HONOREE: Dwight Caines, former President of Marketing, Sony Pictures
Silver Pixel Campaign Recognition
THE BLAIR WITCH PROJECT - 1999
John Hegeman  - Artisan Entertainment
THE LORD OF THE RINGS TRILOGY - 2001, 2002, 2003
Gordon Paddison - New Line Cinema

2017
Photos: Facebook Album
SILVER PIXEL HONOREE: Doug Neil, EVP Digital Marketing Universal Pictures
Silver Pixel Campaign Recognition
ANY GIVEN SUNDAY - 1999
Don Buckley, Michael Tritter, Andrew Stachler - Warner Bros.
MINORITY REPORT - 2002
Liz Jones, Brian Pettigrew, Shawn Johnson, Taniesah Evans, Bettina Sherick, Jonathan Tavss - 20th Century Fox / 20th Century Fox International
BORAT - 2006
Hilary Hattenbach, Matthew Jordan, Jared Mazzaschi, Bettina Sherick, Dougal Strachan - 20th Century Fox / 20th Century Fox International

 
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